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When to Use a Matrix Question

A matrix question offers a way to combine several items that have the same multiple choices. It is often used when a Likert scale is employed. For example, you have just completed a course, and the instructor wants to know how satisfied you were with various aspects of the class. She/He would likely ask questions on your opinion about various aspects of the course, and provide the following response options for you:

  • Very Satisfied
  • Somewhat Satisfied
  • No Opinion
  • Somewhat Unsatisfied
  • Very Unsatisfied

This allows several questions to be combined, so that screen space can be saved, and your respondents can answer the question quickly.

More Likert Scale and Item information here.